New leadership.
A new identity.
A connected experience.
Following a leadership change, ViiMed needed a modern identity that could connect its brand, marketing, website, and products. Hiive takes its name from the hive as a model of collaboration between patients, caregivers, and providers. The two “i”s are a subtle nod to ViiMed. We carried that idea into a honeycomb identity and a consistent design system across the business.
A connected identity
The honeycomb brings separate parts together into one recognizable mark. Outlined cells suggest the different parts of the care system, while filled cells emphasize their connections. Consistent spacing and corner curves give the identity an orderly foundation that carries across logos, graphics, and interfaces.
Marketing
Hiive’s bold orange gives the brand a recognizable presence across presentations, social content, and events. We built a consistent graphic language and reusable layouts so the team could explain different products without starting from scratch each time.
Website
The website makes Hiive’s offering easier to follow, moving from the company’s promise into its individual solutions. Clear headings, focused sections, and product imagery help visitors understand how the pieces fit together. Orange accents and honeycomb details connect the site to the wider identity.
Product UI/UX
The patient and provider interfaces carry the identity into everyday use. We used consistent typography, spacing, and hierarchy to organize information and give each screen a clear next step. Orange accents and navy foundations keep the tools recognizable without competing with their content.
